Senior YouTube advertising management for Australian businesses, with founder-level oversight on every account. Video campaigns built to drive action and qualified pipeline, not just cheap views and vanity reach. 20+ years' experience, $100M+ managed, and no lock-in contracts.
★★★★★ 5.0 on Trustpilot · 20+ years in paid mediaMost YouTube advertising in Australia falls into the same trap: it's bought on the cheapest possible views, judged on view rate and impressions, and never properly connected to whether anyone actually bought anything. The result is a channel that looks busy and feels like brand-building but can't prove it moved a single sale. That's a measurement and strategy problem, not a YouTube problem.
Paid Media Plus exists to fix exactly that. As a senior YouTube Ads consultant based in Sydney and working with clients Australia-wide, the work is hands-on and senior from day one. Every account is led by a senior specialist with a small support team behind them — strategy is never handed to a junior to learn on your budget — no chasing the lowest cost-per-view for its own sake, and no lock-in contract holding you hostage when results don't show up.
The focus stays on the one thing that matters: connecting ad performance to qualified pipeline and revenue, not vanity metrics like views and watch time. Because YouTube sits inside the Google Ads ecosystem, it's run with full awareness of how it supports Search, Demand Gen and the rest of your funnel, rather than as an isolated awareness play.
The first job on almost every account is rectification. That means getting conversion tracking right so video's contribution is actually visible, fixing audience and placement targeting so you're not paying to show ads on irrelevant content, and structuring campaigns around real objectives rather than the default reach goals. Only once the foundations are solid does it make sense to scale.
From there, the work is continuous: testing hooks and creative angles built for the first five seconds, refining audiences and exclusions, managing frequency, and aligning the whole channel with Search and Demand Gen. Every change ties back to cost per acquisition and return on ad spend.
Every part of YouTube and video advertising, run by a senior-led team that knows how it connects to the rest of Google, not siloed across disconnected departments.
The right campaign types and bidding for your goal, whether that's driving conversions, building demand or both, mapped to where YouTube fits in your wider funnel.
Reach the right viewers using in-market, custom and remarketing audiences, with placement and content exclusions so budget isn't wasted on irrelevant or low-value views.
The first five seconds decide everything. Guidance on hooks, structure and message so your video is built for response, plus direction on what to produce before you spend on media.
Reach high-intent and lookalike audiences across YouTube, Discover and Gmail with visually rich, action-focused campaigns that build and capture demand.
The foundation everything relies on. Proper tracking and attribution so YouTube's real contribution to conversions is visible, instead of being written off as unmeasurable brand spend.
YouTube run as part of the Google ecosystem, not in isolation, so video, Search, Shopping and Performance Max reinforce each other rather than competing for the same budget.
A clear, senior-led process with no long onboarding and no lock-in. You see where the wasted spend is before you commit to anything.
We start with a no-obligation audit of your YouTube and video campaigns: tracking, targeting, placements, creative and the three highest-impact fixes you can make this week, whether or not we work together.
Fix conversion tracking so video's contribution is visible, tighten audiences and exclusions, restructure campaigns around real objectives and cut wasted placements. This is where the fast wins usually come from.
With clean attribution and proven creative, we scale the campaigns that drive profit, keep testing hooks and angles, and align YouTube with Search and Demand Gen. Plain-English reporting tied to revenue, not views.
Two decades across and inside agencies, startups and in-house teams, working on brands like Apple Australia, Westfield, PayPal Australia and Royal Caribbean. That experience goes directly into your account.
A senior specialist leads your account from audit to optimisation, with founder-level oversight on strategy. Support helps execute — decisions are never delegated down.
Stay because the results are there. The work earns its keep month to month, and you can leave any time.
Every decision ties back to qualified pipeline, cost per acquisition and return on ad spend, not views and watch time.
Fewer clients means every account gets genuine senior attention, not whatever's left after the bigger accounts are served.
He's consistently delivered outcomes no other paid media specialist could, helping turn Google Ads & Meta into massive revenue streams for companies of all sizes. I've worked with 100s of paid media specialists over the years & Jeremy by far exceeds them all.
When he came on board, our Google Ads account had been a mess for some time. Jeremy brought clarity, structure and deep platform knowledge from day one. Over the last 9 months he has helped us constantly refine and improve our ROAS.
Fees vary with the size and scope of your account, but most Australian businesses pay a flat monthly management fee rather than a percentage of ad spend. Paid Media Plus works on transparent flat fees with no lock-in contracts, so you're never penalised for scaling your budget and you can leave any time. The free audit comes first, so you understand the opportunity before spending anything.
You need video, but it doesn't need to be a big-budget production. What matters far more is the hook, the message and the structure of the ad. Many of the best-performing YouTube ads are simple, direct and clearly built for response rather than brand awards. We help shape what the video needs to say and do before a dollar is spent on media.
Quick wins from fixing targeting, audiences and tracking often land within the first few weeks. Meaningful, compounding improvements in cost per acquisition and return on ad spend typically build over the first 60 to 90 days as the campaigns gather conversion data and bidding stabilises.
No. While YouTube is excellent for building demand, it can also drive direct response and conversions when campaigns, audiences and creative are built for action. The key is tracking it properly and treating it as part of the wider funnel alongside Google Search and Meta, rather than a standalone awareness play.
The practice is based in Sydney, but YouTube Ads is run remotely, so clients work with us from right across Australia. Everything from the audit to ongoing management and reporting happens online, so location is never a barrier.
No, there are no lock-in contracts, ever. The work is designed to earn its keep month to month, so you stay because the results are there, not because a contract forces you to.
Get a free, no-obligation audit of your YouTube and video campaigns, plus the three highest-impact fixes you can make this week.
Get my free audit →