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Paid Media Consulting
Meta Ads · Sydney & Australia-wideSenior Facebook & Instagram advertising management for Australian businesses, from a team that’s been in paid media since 2005. We pair scroll-stopping creative with sharp targeting, so your budget reaches the people who actually buy. $100M+ managed, and no lock-in contracts.
20+ years in paid media · Read our reviewsMost Meta ad accounts in Australia have the same problems. Creative that blends into the feed and gets scrolled past, audiences stacked on top of each other so the account competes with itself, a pixel that was set up once and never verified, and Advantage+ campaigns left to spend on autopilot with no guardrails. The reach numbers look impressive. The revenue rarely matches.
Paid Media Plus exists to fix exactly that. As a senior Meta Ads consultant based in Sydney and working with clients Australia-wide, the work is hands-on and senior from day one. Every account is led by a senior specialist with a small support team behind them — strategy is never handed to a junior to learn on your budget — no recycling tired creative, and no lock-in contract holding you hostage when results don't show up.
The focus stays on the one thing that matters: connecting ad performance to qualified pipeline and revenue, not vanity metrics like reach and engagement. That's the difference between a consultant who lives inside your account and an agency that bolts you onto a template.
The first job on almost every account is rectification. That means verifying the pixel and Conversions API so the events you're optimising toward are real, consolidating overlapping ad sets so the algorithm gets clean signals, and cutting the spend that's been quietly buying reach instead of revenue. Only once the foundations are solid does it make sense to scale, because scaling a broken account just loses money faster.
From there, the work is continuous: a structured creative testing program so winners are found on purpose rather than by luck, audience strategy that balances prospecting with retargeting, and budget decisions made around your real margins rather than Meta's default recommendations. Every change ties back to cost per acquisition and return on ad spend.
Weighing up your options? Our guide to hiring a paid media consultant covers what to ask before you sign.
Facebook and Instagram, prospecting to retargeting, run by a senior-led team that knows how creative, audiences and measurement fit together.
Creative is the biggest lever on Meta. Scroll-stopping static and video concepts, tested in a structured program so you always know which angle, hook and format is winning, and why.
Advantage+ audiences, interest and lookalike targeting, and first-party data used properly, so your budget reaches the people most likely to buy instead of just a big number.
Meta's automation is powerful when it's given clean signals and clear guardrails. Consolidated structure, sensible budget rules and exclusions that stop the account competing with itself.
Bring back the people who engaged, watched or added to cart but didn't convert, with sequenced messaging that moves them toward a purchase instead of just following them around.
The foundation everything relies on. Pixel and Conversions API set up and verified so Meta optimises toward real purchases and leads, not phantom events, even in a privacy-first world.
The ad is only half the equation. Guidance on landing pages, offers and messaging so the click actually converts, because a great ad pointing at a weak page still loses money.
No long onboarding and no lock-in. You’ll see where your budget is being wasted before you commit to anything.
We start with a quick chat about your goals and a free audit of your Meta account: tracking, structure, creative and audiences, plus the three highest-impact fixes you can make this week, whether or not we work together.
Fix the pixel and Conversions API, consolidate overlapping audiences, refresh fatigued creative and get the account optimising toward real revenue. This is where the fast wins usually come from.
With clean data and proven creative, we scale the campaigns that drive profit, keep the testing program running, and report in plain English tied to pipeline, not vanity metrics.
We’ve been at this since 2005, across agencies, startups and in-house teams, on brands like Apple Australia, Westfield, PayPal Australia and Royal Caribbean. All of that experience goes into your account.
A senior specialist leads your account from audit to optimisation. Support helps execute — decisions are never delegated down.
Stay because the results are there. The work earns its keep month to month, and you can leave any time.
Every decision ties back to qualified pipeline, cost per acquisition and return on ad spend, not reach, likes and engagement.
Every account has a senior specialist accountable for it, so it never gets whatever's left after the bigger accounts are served.
We've been working with Jeremy for over a year now and the results have been great. Our paid ads on Meta have been performing absolutely amazing. We've been getting so many leads which is our primary objective. I really like working with Jeremy as he is very easy to communicate with and always offers different ideas for campaigns. Working with him has been a game changer for our business.
Mark HutchisonOwner, LifewoodJeremy has been a hard working and responsible paid media operator for us and in his less than 1 year period he has managed to rectify some very dubious account setups for both meta and Google. His results speak for themselves and he has been the hardest most dedicated agency we have ever worked with. On top of that he is a very good man with great family values. We love having him on our team.
Fees vary with the size and scope of your account, but most Australian businesses pay a flat monthly management fee rather than a percentage of ad spend. Paid Media Plus works on transparent flat fees with no lock-in contracts, so you're never penalised for scaling your budget and you can leave any time. The free audit comes first, so you understand the opportunity before spending anything.
Yes, with 17.7 million Australians on Meta platforms every month it remains one of the most powerful paid channels in the country. What's changed is that lazy targeting and stale creative no longer get carried by cheap reach. Accounts win on creative quality, clean conversion signals and disciplined structure, which is exactly where senior management makes the difference.
Both models work. We develop creative concepts, copy and static assets as part of management, and provide clear briefs and hooks if you have in-house designers or video assets we can cut from. Either way, creative testing is structured and continuous, because on Meta the creative is the targeting.
Quick wins from fixing tracking, consolidating audiences and refreshing fatigued creative often land within the first few weeks. Meaningful, compounding improvements in cost per acquisition and return on ad spend typically build over the first 60 to 90 days as the pixel gathers clean conversion data and the creative testing program finds winners.
Yes. You keep full ownership of your Business Manager, ad account, pixel and data. Most accounts arrive with unverified tracking, overlapping audiences and creative fatigue, and the first job is auditing and rectifying that before scaling what already works.
Both, in the ways that matter. You get what you'd hire a Facebook ads agency for, with a small support team behind the work, but it's run like a consultancy: a senior specialist leads your account, and strategy and optimisation decisions sit with them, never with a junior learning on your budget. Weighing up your options? Our guide to hiring a paid media consultant covers the questions to ask.
No, there are no lock-in contracts, ever. The work is designed to earn its keep month to month, so you stay because the results are there, not because a contract forces you to.
Guides: Building a paid media strategy · Setting a paid media budget · Measuring paid media performance · Hiring a paid media consultant
Tell us what you're running and we'll set up a quick chat. We'll take a free look at your Meta account first, so you come away with the three fixes that will make the biggest difference this week.
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