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TikTok Ads · Sydney & Australia-wideSenior TikTok advertising management for Australian businesses, from a team that’s been in paid media since 2005. Native, scroll-stopping campaigns that drive real sales, not just cheap views. $100M+ managed, and no lock-in contracts.
20+ years in paid media · Read our reviewsTikTok punishes ads that look like ads. The single biggest reason businesses fail on the platform is running repurposed TV commercials or polished brand films into a feed that wants native, fast, genuinely engaging content. Add weak tracking and a set-and-forget approach, and the spend evaporates into views that never become customers. It feels like the platform doesn't work, when really the strategy doesn't.
Paid Media Plus exists to fix exactly that. As a senior TikTok Ads consultant based in Sydney and working with clients Australia-wide, the work is hands-on and senior from day one. Every account is led by a senior specialist with a small support team behind them — strategy is never handed to a junior to learn on your budget — no recycling stale creative, and no lock-in contract holding you hostage when results don't show up.
The focus stays on the one thing that matters: connecting ad performance to qualified pipeline and revenue, not vanity metrics like views and engagement. On TikTok, where creative volume and native feel decide everything, that means a relentless testing cycle, honest reading of the data, and doubling down on the hooks and angles that actually drive sales.
The first job on almost every account is rectification. That means getting the TikTok Pixel and Events API set up so conversions are tracked accurately, restructuring campaigns so the algorithm can optimise properly, and replacing ads that feel like advertising with creative that feels native to the For You feed. Only once the foundations are solid does it make sense to scale.
From there, the work is continuous: a steady pipeline of creative concepts and hooks, testing angles and formats, managing Spark Ads and creator content, and building campaign structures that exit the learning phase and stay profitable. Every change ties back to cost per acquisition and return on ad spend.
Weighing up your options? Our guide to hiring a paid media consultant covers what to ask before you sign.
Every part of TikTok advertising, run by a senior-led team that knows how creative, targeting and measurement fit together, not siloed across disconnected departments.
The make-or-break lever on TikTok. A structured pipeline of hooks, angles and formats that feel native to the feed, tested properly so winners scale and losers are cut fast.
Amplify organic posts and creator content as Spark Ads to build authenticity and performance, with the briefing and selection handled so the content actually converts.
Reach the right people with broad, interest and lookalike strategies, letting TikTok's algorithm do what it does best while keeping cost per result under control.
For ecommerce, product-led campaigns and TikTok Shop set up to turn discovery into direct sales, with catalogues and signals configured to perform.
The foundation everything relies on. Accurate TikTok Pixel and Events API setup so signal survives privacy changes and you're optimising toward real outcomes, not phantom numbers.
Bring back the viewers who engaged but didn't buy, and build a funnel that moves people from first scroll to purchase instead of chasing cheap reach.
No long onboarding and no lock-in. You’ll see where your budget is being wasted before you commit to anything.
We start with a quick chat about your goals and a free audit of your TikTok Ads account: pixel and Events API setup, creative, campaign structure, wasted spend and the three highest-impact fixes you can make this week, whether or not we work together.
Fix tracking, restructure campaigns so the algorithm can learn, replace ads that feel like ads with native creative, and cut what isn't pulling its weight. This is where the fast wins usually come from.
With clean signal and proven creative, we scale the campaigns that drive profit, keep the creative pipeline running, and manage frequency as you grow. Plain-English reporting tied to revenue, not views.
We’ve been at this since 2005, across agencies, startups and in-house teams, on brands like Apple Australia, Westfield, PayPal Australia and Royal Caribbean. All of that experience goes into your account.
A senior specialist leads your account from audit to optimisation. Support helps execute — decisions are never delegated down.
Stay because the results are there. The work earns its keep month to month, and you can leave any time.
Every decision ties back to qualified pipeline, cost per acquisition and return on ad spend, not views and engagement.
Every account has a senior specialist accountable for it, so it never gets whatever's left after the bigger accounts are served.
Arthur MartinMarketing Manager, AGG DoorsAs a business, the biggest thing with Paid Media Plus is trust.
They took time to understand our margins, our best suburbs, and which jobs we actually want. That means the leads coming in now are the ones we can close and make money on.
Communication has been solid - we get straight answers and proactive ideas, not excuses. They've become part of the team, not just a vendor.
If you're looking for paid ads done by people who get service-based businesses, I'd put you onto them.
Arthur M.
We've been working with Jeremy for over a year now and the results have been great. Our paid ads on Meta have been performing absolutely amazing. We've been getting so many leads which is our primary objective. I really like working with Jeremy as he is very easy to communicate with and always offers different ideas for campaigns. Working with him has been a game changer for our business.
Fees vary with the size and scope of your account, but most Australian businesses pay a flat monthly management fee rather than a percentage of ad spend. Paid Media Plus works on transparent flat fees with no lock-in contracts, so you're never penalised for scaling your budget and you can leave any time. The free audit comes first, so you understand the opportunity before spending anything.
TikTok has moved well beyond a teen dancing app. Its audience now spans wide age ranges and buying power, and it works for ecommerce, services, apps and considered purchases when the creative is native to the platform. The deciding factor is rarely the industry; it's whether the ads feel like TikTok content rather than a TV commercial dropped into the feed.
Quick wins from fixing tracking, creative and campaign structure often land within the first few weeks. Meaningful, compounding improvements in cost per acquisition and return on ad spend typically build over the first 60 to 90 days as the pixel gathers data and campaigns exit the learning phase.
Creative is the engine of TikTok performance, so we lead on creative strategy: the hooks, angles and formats that win, plus direction for whatever you, your team or creators produce. The video doesn't need high production value, but it does need to feel native, and shaping that is a core part of the work.
The practice is based in Sydney, but TikTok Ads is run remotely, so clients work with us from right across Australia. Everything from the audit to ongoing management and reporting happens online, so location is never a barrier.
Both, in the ways that matter. You get what you'd hire a TikTok ads agency for, with a small support team behind the work, but it's run like a consultancy: a senior specialist leads your account, and strategy and optimisation decisions sit with them, never with a junior learning on your budget. Weighing up your options? Our guide to hiring a paid media consultant covers the questions to ask.
No, there are no lock-in contracts, ever. The work is designed to earn its keep month to month, so you stay because the results are there, not because a contract forces you to.
Guides: Building a paid media strategy · Setting a paid media budget · Measuring paid media performance · Hiring a paid media consultant
Tell us what you're running and we'll set up a quick chat. We'll take a free look at your TikTok account first, so you come away with the three fixes that will make the biggest difference this week.
Let's talk about ads →