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ChatGPT Ads · New channel · Australia-wideChatGPT Ads have just launched, and millions of Australians already use ChatGPT every day, with barely any advertisers competing for their attention. We’ve been in paid media since 2005 and running ChatGPT Ads since launch, so you can win the space while it’s still wide open. No lock-in contracts.
20+ years in paid media · Read our reviewsScaling profitably comes down to structure, tracking and creative. A specialist can get you there faster. Here's one worth looking at:
Every few years a genuinely new ad platform arrives, and the same thing happens. Early advertisers get cheap access to enormous attention while everyone else waits for case studies. By the time the case studies exist, the auction is crowded and the easy wins are gone. It happened with Google, with Facebook, with TikTok. ChatGPT Ads is that moment again, and it has just begun.
Millions of Australians already use ChatGPT every day, asking it exactly the kinds of questions that used to go to Google: what to buy, who to hire, how to solve a problem. Sponsored placements appear natively inside those conversations, which means your brand can be part of the answer at the moment someone is actively working out what to do.
But a new channel is also where money gets wasted fastest, because there's no playbook yet. That's why the approach here isn't hype. It's 20+ years of paid media discipline applied to a brand-new auction: proper tracking before a dollar is spent, controlled test budgets, and scaling only what the numbers justify. Early-mover advantage is only an advantage if it's measured.
On mature channels, experience helps you out-optimise competitors. On a new channel, it stops you making the expensive mistakes everyone else is about to make: judging the platform on untracked results, spraying budget without a testing structure, or writing ads that ignore the context people are actually in. ChatGPT is a conversation, not a results page, and the messaging that wins there respects that.
Weighing up your options? Our guide to hiring a paid media consultant covers what to ask before you sign.
Everything a new channel needs to be judged fairly and scaled safely, run by a senior-led team that has done this on every major platform since 2005.
A clear plan for entering the platform: objectives, budget guardrails, and which products or offers to lead with, so the test tells you something useful instead of just spending.
People tell ChatGPT what they're trying to do in plain language. Campaigns are built around that intent, so your brand shows up in the conversations where it genuinely belongs.
An ad inside a conversation can't behave like a banner. Messaging written to feel like a genuinely useful next step, because on this platform relevance is the whole game.
Conversion tracking set up and verified before launch, so the channel is judged on leads, sales and pipeline. New platforms are exactly where measurement discipline matters most.
Structured test budgets with clear success criteria. What works gets more budget, what doesn't gets cut, and you always know which is which.
ChatGPT Ads working alongside your Google and Meta campaigns, not in isolation, so learnings, audiences and budget flow to wherever the return is best.
No long onboarding and no lock-in. You’ll see the numbers at every step.
We look at your current paid media, your tracking and your market, and give you an honest read on whether ChatGPT Ads deserves a slice of your budget right now, and how big the slice should be.
Conversion tracking verified first, then a structured test with clear success criteria and a capped budget. No spray-and-pray on a new auction.
Winners get more budget while the channel is still cheap, losers get cut, and everything is reported in plain English tied to pipeline and revenue.
Running ChatGPT Ads since launch, backed by two decades across Google, Meta and every major platform shift since 2005. New channel, proven process.
A senior specialist leads your account from audit to optimisation. Support helps execute — decisions are never delegated down.
First-mover advantage pursued with controlled budgets and honest reporting, not hype. If the channel isn't working for you, you'll be the first to know.
Stay because the results are there. The work earns its keep month to month, and you can leave any time.
Every decision ties back to qualified pipeline, cost per acquisition and return on ad spend, on this channel and every other one.
Extremely switched on, high care factor, proactive & easily one of the best in the business. I've worked with Jeremy for over 2 years & tag-teamed with him across various clients. He's consistently delivered outcomes no other paid media specialist could, helping turn Google Ads & Meta into massive revenue streams for companies of all sizes. I've worked with 100s of paid media specialists over the years & Jeremy by far exceeds them all. Unlike most, he's incredibly proactive, focuses on revenue impact & understands how copy, creative & landing pages need to work together to drive success. Plus, he's an absolute treat to work with, just an amazing guy overall.
Jeremy has been helping me with my Google Ads and has been doing an amazing job within 6 months he has already brought in up to $220,000 worth of potential work with only $30,000 of ad spend. He knows what he is doing and you can rely on him!
ChatGPT Ads are sponsored placements that appear natively inside ChatGPT conversations, shown alongside the assistant's answers when they're relevant to what someone is asking about. It's the newest major ad platform, and because it's so new, competition and costs are still low compared with mature channels like Google and Meta.
If your customers research before they buy, there's a good chance they're already asking ChatGPT questions your business could be the answer to. That said, the honest approach is to test with a controlled budget, measure properly, and scale only if the numbers work. The free audit includes a straight answer on whether this channel makes sense for you right now.
As with any new platform, costs are still settling, but low advertiser competition generally means cheaper access to attention than on mature channels. Management is a transparent flat monthly fee with no lock-in contracts, and we recommend a controlled test budget before committing to scale.
The same way as everywhere else: conversion tracking set up and verified before a dollar is spent, so the channel is judged on leads, sales and pipeline rather than impressions. New platforms are exactly where measurement discipline matters most, because there's no industry benchmark to lean on yet.
The risk isn't the platform, it's how you enter it. Untracked spend on any channel is a gamble. A capped test budget with proper tracking is a calculated experiment, and the upside of being early, while attention is cheap and competitors are absent, has historically been one of the best asymmetric bets in paid media.
Both, in the ways that matter. You get what you'd hire a ChatGPT Ads agency for, with a small support team behind the work, but it's run like a consultancy: a senior specialist leads your account, and strategy and optimisation decisions sit with them, never with a junior learning on your budget. Weighing up your options? Our guide to hiring a paid media consultant covers the questions to ask.
No, there are no lock-in contracts, ever. The work is designed to earn its keep month to month, so you stay because the results are there, not because a contract forces you to.
Guides: Building a paid media strategy · Setting a paid media budget · Measuring paid media performance · Hiring a paid media consultant
Let's talk. We'll take a free look at what you're running now and give you a straight answer on whether ChatGPT Ads deserves a slice of your budget.
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