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LinkedIn Ads · Sydney & Australia-wideSenior B2B LinkedIn advertising management for Australian businesses, from a team that’s been in paid media since 2005. We reach the decision-makers who matter and turn LinkedIn’s pricey clicks into qualified pipeline and closed revenue. $100M+ managed, and no lock-in contracts.
20+ years in paid media · Read our reviewsLinkedIn is the most expensive major ad platform in Australia, and that scares a lot of businesses off it, or worse, leads them to run it badly and conclude it doesn't work. A high cost per click on its own means nothing. When you're selling a considered B2B product with a real deal value, paying more to reach the exact decision-makers who can buy is often the best money you'll spend, provided the targeting, offer and follow-up are right.
Paid Media Plus exists to make that maths work. As a senior LinkedIn Ads consultant based in Sydney and working with B2B clients Australia-wide, the work is hands-on and senior from day one. Every account is led by a senior specialist with a small support team behind them — strategy is never handed to a junior to learn on your budget — no spraying lead-gen forms at everyone, and no lock-in contract holding you hostage when results don't show up.
The focus stays on the one thing that matters: connecting ad performance to qualified pipeline and revenue, not vanity metrics like impressions and raw lead counts. A cheap lead that never becomes an opportunity is worse than no lead at all, and on LinkedIn that distinction is everything.
The first job on almost every account is rectification. That means fixing targeting so you're paying to reach genuine decision-makers rather than the wrong job titles, getting conversion and lead tracking right so you can see which campaigns produce real opportunities, and rebuilding offers so they're worth a busy executive's attention. Only once the foundations are solid does it make sense to scale.
From there, the work is continuous: refining audiences and account lists, testing messaging and creative built for a professional feed, balancing lead-gen forms against landing pages, and aligning campaigns with your sales follow-up. Every change ties back to cost per qualified opportunity and pipeline, not cost per click.
Weighing up your options? Our guide to hiring a paid media consultant covers what to ask before you sign.
Every part of B2B LinkedIn advertising, run by a senior-led team that knows how targeting, offer and sales follow-up fit together, not siloed across disconnected departments.
Reach genuine decision-makers by job title, seniority, function, company size and industry, with the precision that justifies LinkedIn's premium, instead of burning budget on the wrong people.
Upload and target named account lists to focus spend on the specific companies you most want to win, aligning marketing and sales around the same priority accounts.
High-converting Lead Gen Forms and landing pages paired with offers worth a busy executive's time, so you capture qualified interest rather than cheap, junk leads.
Single-image, document, video and thought-leadership formats with messaging built for a professional audience, balancing credibility with a clear reason to act.
The foundation everything relies on. Insight Tag, conversion tracking and CRM alignment so you can follow a lead through to pipeline and revenue, not just a form fill.
Stay in front of engaged prospects through long B2B sales cycles, nurturing website visitors and engagers toward a conversation when they're ready to buy.
No long onboarding and no lock-in. You’ll see where your budget is being wasted before you commit to anything.
We start with a quick chat about your goals and a free audit of your LinkedIn Ads account: targeting, tracking, offers, campaign structure, wasted spend and the three highest-impact fixes you can make this week, whether or not we work together.
Fix targeting so you're reaching real decision-makers, get conversion and CRM tracking right, rebuild offers worth acting on, and cut spend going to the wrong audiences. This is where the fast wins usually come from.
With clean tracking and proven offers, we scale the campaigns that produce real opportunities, refine account lists and messaging, and align with your sales follow-up. Reporting tied to pipeline, not cost per click.
We’ve been at this since 2005, across agencies, startups and in-house teams, on brands like Apple Australia, Westfield, PayPal Australia and Royal Caribbean. All of that experience goes into your account.
A senior specialist leads your account from audit to optimisation. Support helps execute — decisions are never delegated down.
Stay because the results are there. The work earns its keep month to month, and you can leave any time.
Every decision ties back to qualified opportunities, cost per opportunity and closed revenue, not impressions and raw lead counts.
Every account has a senior specialist accountable for it, so it never gets whatever's left after the bigger accounts are served.
Rory McNeilMarketing Manager, RayvenJeremy is knowledgeable, diligent, responsive and all-round pleasure to work with. We worked together for over a year and he deliver some great results, standing up lead flow in new product areas, and I wouldn't hesitate (and hope to) work with him again in the near-future.
Lawrence HitchesChief of Staff, StudioHawkPaid Media Plus have handled paid media across our agency for many years now, and I wholeheartedly endorse them for helping us grow our MQLs. We've referred clients their way over the years because of it. Jeremy genuinely understands business outcomes and works alongside our team like an extension of it. He's proactive and responsive and is thinking about how we can push the needle further. On top of all that, he's just a wonderful bloke to work with. Can't recommend him highly enough.
Fees vary with the size and scope of your account, but most Australian businesses pay a flat monthly management fee rather than a percentage of ad spend. Paid Media Plus works on transparent flat fees with no lock-in contracts, so you're never penalised for scaling your budget and you can leave any time. The free audit comes first, so you understand the opportunity before spending anything.
LinkedIn has higher costs per click and per lead than most channels because you're paying to reach specific, hard-to-target business decision-makers. The right comparison isn't cost per click, it's cost per qualified opportunity and closed revenue. For considered B2B purchases with high deal values, LinkedIn often delivers the best return despite the higher entry cost, provided the targeting and offer are right.
Lead volume can start within the first few weeks, but B2B sales cycles are long, so the metric that matters, pipeline and closed revenue, takes longer to read honestly. Most accounts see structure and cost-per-lead improvements early, with the real picture of pipeline quality emerging over the first 60 to 90 days and beyond.
Lead generation is the most common use, but LinkedIn is also strong for account-based marketing, recruitment, brand-building with a professional audience, and nurturing existing pipeline. The key is matching campaign type and offer to the stage of the funnel rather than running lead-gen forms at everyone.
The practice is based in Sydney, but LinkedIn Ads is run remotely, so clients work with us from right across Australia. Everything from the audit to ongoing management and reporting happens online, so location is never a barrier.
Both, in the ways that matter. You get what you'd hire a LinkedIn ads agency for, with a small support team behind the work, but it's run like a consultancy: a senior specialist leads your account, and strategy and optimisation decisions sit with them, never with a junior learning on your budget. Weighing up your options? Our guide to hiring a paid media consultant covers the questions to ask.
No, there are no lock-in contracts, ever. The work is designed to earn its keep month to month, so you stay because the results are there, not because a contract forces you to.
Guides: Building a paid media strategy · Setting a paid media budget · Measuring paid media performance · Hiring a paid media consultant
Tell us what you're running and we'll set up a quick chat. We'll take a free look at your LinkedIn Ads account first, so you come away with the three fixes that will make the biggest difference this week.
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