Senior Google Ads management for Australian businesses, with founder-level oversight on every account. Search, Shopping, Performance Max and YouTube campaigns built to turn ad spend into qualified pipeline and revenue. 20+ years' experience, $100M+ managed, and no lock-in contracts.
★★★★★ 5.0 on Trustpilot · 20+ years in paid mediaMost Google Ads accounts in Australia are quietly bleeding money. Broken conversion tracking, bloated Performance Max campaigns swallowing budget with no visibility, branded search padding the numbers, and a structure that was set up once and never revisited. The dashboards look busy. The spend looks productive. But when you trace it back to actual revenue, the picture is rarely as healthy as the reports suggest.
Paid Media Plus exists to fix exactly that. As a senior Google Ads consultant based in Sydney and working with clients Australia-wide, the work is hands-on and senior from day one. Every account is led by a senior specialist with a small support team behind them — strategy is never handed to a junior to learn on your budget — no churning through tactics for the sake of looking busy, and no lock-in contract holding you hostage when results don't show up.
The focus stays on the one thing that matters: connecting ad performance to qualified pipeline and revenue, not vanity metrics like impressions and click-through rate. That's the difference between a consultant who lives inside your account and an agency that bolts you onto a template.
The first job on almost every account is rectification. That means auditing your conversion tracking so the numbers you're optimising toward are real, untangling campaign structure so budget flows to what converts, and cutting the wasted spend that's been hiding in plain sight. Only once the foundations are solid does it make sense to scale, because scaling a broken account just loses money faster.
From there, the work is continuous: tightening match types and search term coverage, controlling Performance Max instead of letting it run blind, sharpening creative and ad copy, and building bidding strategies around your real margins rather than Google's default goals. Every change ties back to cost per acquisition and return on ad spend.
Every campaign type Google offers, run by a senior-led team that knows how the pieces fit together, not siloed across disconnected departments.
Capture high-intent buyers the moment they search for what you sell. Tight keyword and match-type strategy, ruthless search-term management, and ad copy that earns the click without inflating cost per acquisition.
PMax can be a black box that quietly burns budget. Run properly, with asset groups, audience signals and exclusions under control, it becomes a genuine growth lever rather than a place spend disappears.
For ecommerce and retail, the product feed is the campaign. Clean, optimised feeds, smart campaign segmentation and margin-aware bidding so your best products get the spend they deserve.
Reach the right audiences with video that drives action, not just views. Built to support search and demand-gen rather than chase vanity reach.
The foundation everything else relies on. Accurate GA4 and Google Ads conversion tracking, enhanced conversions and server-side setup so you're optimising toward real outcomes, not phantom numbers.
Bring back the buyers who didn't convert the first time and build demand higher up the funnel, with audiences and creative that move people toward a purchase instead of just chasing them around the web.
A clear, senior-led process with no long onboarding and no lock-in. You see where the wasted spend is before you commit to anything.
We start with a no-obligation audit of your Google Ads account: tracking, structure, wasted spend and the three highest-impact fixes you can make this week, whether or not we work together.
Fix conversion tracking, restructure campaigns, cut the spend that isn't pulling its weight and get the account optimising toward real revenue. This is where the fast wins usually come from.
With clean data and a solid structure, we scale the campaigns that drive profit, sharpen bidding around your margins, and keep iterating. Plain-English reporting tied to pipeline, not vanity metrics.
Two decades across and inside agencies, startups and in-house teams, working on brands like Apple Australia, Westfield, PayPal Australia and Royal Caribbean. That experience goes directly into your account.
A senior specialist leads your account from audit to optimisation, with founder-level oversight on strategy. Support helps execute — decisions are never delegated down.
Stay because the results are there. The work earns its keep month to month, and you can leave any time.
Every decision ties back to qualified pipeline, cost per acquisition and return on ad spend, not impressions and clicks.
Fewer clients means every account gets genuine senior attention, not whatever's left after the bigger accounts are served.
Jeremy has been helping me with my Google Ads and has been doing an amazing job. Within 6 months he has already brought in up to $220,000 worth of potential work with only $30,000 of ad spend. He knows what he is doing and you can rely on him!
When he came on board, our Google Ads account had been a mess for some time. Jeremy brought clarity, structure and deep platform knowledge from day one. Over the last 9 months he has helped us constantly refine and improve our ROAS.
Fees vary with the size and scope of your account, but most Australian businesses pay a flat monthly management fee rather than a percentage of ad spend. Paid Media Plus works on transparent flat fees with no lock-in contracts, so you're never penalised for scaling your budget and you can leave any time. The free audit comes first, so you understand the opportunity before spending anything.
With most agencies, a senior strategist wins the work and a junior runs the account day to day. Paid Media Plus is senior-led. You work directly with a specialist who has 20+ years' experience and has personally managed more than $100M in ad spend, and while a small support team helps execute, strategy and optimisation decisions always sit with the senior specialist — never with a junior learning on your budget.
Quick wins from fixing tracking, cutting wasted spend and restructuring the account often land within the first few weeks. Meaningful, compounding improvements in cost per acquisition and return on ad spend typically build over the first 60 to 90 days as the account gathers conversion data and bidding stabilises.
Yes. You keep full ownership of your account, your data and your campaign history. Most accounts arrive with broken tracking, bloated structure and wasted spend, and the first job is auditing and rectifying that before scaling what already works.
The practice is based in Sydney, but Google Ads is run remotely, so clients work with us from right across Australia. Everything from the audit to ongoing management and reporting happens online, so location is never a barrier.
No, there are no lock-in contracts, ever. The work is designed to earn its keep month to month, so you stay because the results are there, not because a contract forces you to.
Get a free, no-obligation audit of your Google Ads account, plus the three highest-impact fixes you can make this week.
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