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Paid Media Consulting
Google Ads · Sydney & Australia-wideSenior Google Ads management for Australian businesses, from a team that’s been doing it since 2005. We build Search, Shopping, Performance Max and YouTube campaigns that turn your ad spend into real enquiries and revenue. $100M+ managed, and no lock-in contracts.
20+ years in paid media · Read our reviewsMost Google Ads accounts in Australia are quietly bleeding money. Broken conversion tracking, bloated Performance Max campaigns swallowing budget with no visibility, branded search padding the numbers, and a structure that was set up once and never revisited. The dashboards look busy. The spend looks productive. But when you trace it back to actual revenue, the picture is rarely as healthy as the reports suggest.
Paid Media Plus exists to fix exactly that. As a senior Google Ads consultant based in Sydney and working with clients Australia-wide, the work is hands-on and senior from day one. Every account is led by a senior specialist with a small support team behind them — strategy is never handed to a junior to learn on your budget — no churning through tactics for the sake of looking busy, and no lock-in contract holding you hostage when results don't show up.
The focus stays on the one thing that matters: connecting ad performance to qualified pipeline and revenue, not vanity metrics like impressions and click-through rate. That's the difference between a consultant who lives inside your account and an agency that bolts you onto a template.
The first job on almost every account is rectification. That means auditing your conversion tracking so the numbers you're optimising toward are real, untangling campaign structure so budget flows to what converts, and cutting the wasted spend that's been hiding in plain sight. Only once the foundations are solid does it make sense to scale, because scaling a broken account just loses money faster.
From there, the work is continuous: tightening match types and search term coverage, controlling Performance Max instead of letting it run blind, sharpening creative and ad copy, and building bidding strategies around your real margins rather than Google's default goals. Every change ties back to cost per acquisition and return on ad spend.
Weighing up your options? Our guide to hiring a paid media consultant covers what to ask before you sign.
Every campaign type Google offers, run by a senior-led team that knows how the pieces fit together, not siloed across disconnected departments.
Capture high-intent buyers the moment they search for what you sell. Tight keyword and match-type strategy, ruthless search-term management, and ad copy that earns the click without inflating cost per acquisition.
PMax can be a black box that quietly burns budget. Run properly, with asset groups, audience signals and exclusions under control, it becomes a genuine growth lever rather than a place spend disappears.
For ecommerce and retail, the product feed is the campaign. Clean, optimised feeds, smart campaign segmentation and margin-aware bidding so your best products get the spend they deserve.
Reach the right audiences with video that drives action, not just views. Built to support search and demand-gen rather than chase vanity reach.
The foundation everything else relies on. Accurate GA4 and Google Ads conversion tracking, enhanced conversions and server-side setup so you're optimising toward real outcomes, not phantom numbers.
Bring back the buyers who didn't convert the first time and build demand higher up the funnel, with audiences and creative that move people toward a purchase instead of just chasing them around the web.
No long onboarding and no lock-in. You’ll see where your budget is being wasted before you commit to anything.
We start with a quick chat about your goals and a free audit of your Google Ads account: tracking, structure, wasted spend and the three highest-impact fixes you can make this week, whether or not we work together.
Fix conversion tracking, restructure campaigns, cut the spend that isn't pulling its weight and get the account optimising toward real revenue. This is where the fast wins usually come from.
With clean data and a solid structure, we scale the campaigns that drive profit, sharpen bidding around your margins, and keep iterating. Plain-English reporting tied to pipeline, not vanity metrics.
We’ve been at this since 2005, across agencies, startups and in-house teams, on brands like Apple Australia, Westfield, PayPal Australia and Royal Caribbean. All of that experience goes into your account.
A senior specialist leads your account from audit to optimisation. Support helps execute — decisions are never delegated down.
Stay because the results are there. The work earns its keep month to month, and you can leave any time.
Every decision ties back to qualified pipeline, cost per acquisition and return on ad spend, not impressions and clicks.
Every account has a senior specialist accountable for it, so it never gets whatever's left after the bigger accounts are served.
Jeremy has been helping me with my Google Ads and has been doing an amazing job within 6 months he has already brought in up to $220,000 worth of potential work with only $30,000 of ad spend. He knows what he is doing and you can rely on him!
Matthew Crouch | SmartfixHead of Marketing & Brand, SmartfixWe have worked with Jeremy as our SEM partner for just over 9 months now and he has been a standout contributor to our digital marketing performance.
When he came on board, our Google Ads account had been a mess for some time, and whilst prior partners had shared good ideas and shown promise, little had actually changed. Jeremy brought clarity, structure and deep platform knowledge from day one. He is not just technically capable, he is commercially minded, easy to work with, and calm under pressure.
Fees vary with the size and scope of your account, but most Australian businesses pay a flat monthly management fee rather than a percentage of ad spend. Paid Media Plus works on transparent flat fees with no lock-in contracts, so you're never penalised for scaling your budget and you can leave any time. The free audit comes first, so you understand the opportunity before spending anything.
Both, in the ways that matter. You get what you'd hire a Google Ads agency for, with a small support team behind the work, but it's run like a consultancy: a senior specialist leads your account, and strategy and optimisation decisions sit with them, never with a junior learning on your budget. Weighing up your options? Our guide to hiring a paid media consultant covers the questions to ask.
Quick wins from fixing tracking, cutting wasted spend and restructuring the account often land within the first few weeks. Meaningful, compounding improvements in cost per acquisition and return on ad spend typically build over the first 60 to 90 days as the account gathers conversion data and bidding stabilises.
Yes. You keep full ownership of your account, your data and your campaign history. Most accounts arrive with broken tracking, bloated structure and wasted spend, and the first job is auditing and rectifying that before scaling what already works.
The practice is based in Sydney, but Google Ads is run remotely, so clients work with us from right across Australia. Everything from the audit to ongoing management and reporting happens online, so location is never a barrier.
No, there are no lock-in contracts, ever. The work is designed to earn its keep month to month, so you stay because the results are there, not because a contract forces you to.
Step-by-step walkthroughs of the work that actually moves an account: conversion tracking, campaign structure, bidding maths and feed hygiene. Written for people who want the detail, not the summary.
Most accounts optimise toward numbers that are quietly wrong: duplicated purchases, form views counted as leads, and values that never reconcile with the CRM. This guide walks through the full signal path, from GTM triggers and enhanced conversions to consent mode and server-side tagging, so Google Ads and GA4 finally tell the same story.
Asset group architecture, brand exclusions, audience signals and the scripts that finally show you where the money went.
The exact order to check tracking, structure, search terms, bidding and budget, plus what each red flag is really telling you.
Reading the search terms report properly, building shared negative lists, and the match-type traps that quietly drain budget.
New technical guides are added regularly, covering bidding maths, feed optimisation, scripts and measurement. For the strategy, budget and measurement work that sits above the platforms, see the paid media guides.
Rather have it done for you? Let's talk about adsTell us what you're running and we'll set up a quick chat. We'll take a free look at your Google Ads account first, so you come away with the three fixes that will make the biggest difference this week.
Let's talk about ads →