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Case study · Google Ads & Meta Ads managementStudioHawk is an SEO agency. For three years we’ve run their Google Ads and Meta Ads: testing bidding strategies, keeping search terms clean, building a landing page strategy, and helping make sure their new website was built to convert paid traffic.
MRR customers are clients on monthly recurring revenue. Measured on customers won, not leads.
Lawrence HitchesChief of Staff, StudioHawkPaid Media Plus have handled paid media across our agency for many years now, and I wholeheartedly endorse them for helping us grow our MQLs. We've referred clients their way over the years because of it. Jeremy genuinely understands business outcomes and works alongside our team like an extension of it. He's proactive and responsive and is thinking about how we can push the needle further. On top of all that, he's just a wonderful bloke to work with. Can't recommend him highly enough.
For an SEO agency, the business that matters is clients who sign up and stay, paying every month. An enquiry that never becomes a retainer doesn’t move the needle.
Paid media for SEO services has its own challenges. Plenty of people searching around SEO are after free tools, tutorials or jobs, not an agency to hire.
So the work has focused on two things: making sure the budget reaches businesses ready to invest, and making sure the website turns those visitors into enquiries.
None of this is a one-off fix. It’s the ongoing work that compounds.
The right bidding strategy depends on an account’s data and goals, and that changes as an account grows.
We tested multiple bidding strategies to find what delivered the best customers for StudioHawk, rather than settling for a default.
Searches around SEO attract plenty of people who aren’t looking to hire an agency.
We constantly monitored the search terms reports and added negative keywords to exclude poor-quality terms.
Every improvement in conversion rate lowers the cost of winning each customer.
We implemented a landing page strategy designed to improve conversion rates from paid traffic.
A new website can quietly undo paid media performance if it isn’t built with conversion in mind.
We worked with StudioHawk’s team to make sure the new website was built to support a strong conversion rate from paid media.
Paid media is now bringing StudioHawk 28% more customers on monthly recurring revenue, the kind of growth that compounds every month those clients stay.
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