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Case study · Paid media managementLeads are Sharewise’s main objective. Over three years we grew them by 200% with no increase in cost per lead, by testing Google Search, YouTube, Meta Ads, Bing Ads and direct media buys, and bringing in new creative formats that reached more people without blowing out costs.
Over three years, with no increase in cost per lead.
We've been working with Jeremy for over a year now and the results have been great. Our paid ads on Meta have been performing absolutely amazing. We've been getting so many leads which is our primary objective. I really like working with Jeremy as he is very easy to communicate with and always offers different ideas for campaigns. Working with him has been a game changer for our business.
For Sharewise, leads are the main event. The goal wasn’t a short spike. It was steady growth in lead volume, year after year, without the cost of each lead creeping up.
That’s harder than it sounds. Push more budget into a single platform and you eventually run out of the cheapest people to reach. The next lead costs a bit more, then the one after that costs more again. It’s the ceiling most accounts hit: cost per lead climbs as volume grows.
So the question wasn’t just how to spend more. It was where, and with what.
More places to find leads, and more ways to get in front of people once we were there.
We tested Sharewise across Google Search, YouTube, Meta Ads, Bing Ads and direct media buys. Every platform reaches people the others don’t, so lead volume can keep growing without bidding harder and harder for the same audience.
Google Search
YouTube
Meta AdsWe brought in new creative formats, which helped grow volume and exposure without blowing out cost per lead. New formats open up new placements, and keep ads from going stale with people who’ve already seen them.
The result: more people seeing Sharewise, in more places, while the cost of each lead stayed where it was.
Indexed to where Sharewise started, so you can see how leads and quality leads moved together.
All with no increase in cost per lead.
A 200% increase means Sharewise is getting three times the leads it started with.
Quality leads rose 290%, ahead of total leads, so the growth didn’t come at the expense of lead quality.
Lead volume tripled without each lead getting more expensive, which is the ceiling most accounts hit.
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